PEACH'S KITCHEN
IDENTITY DESIGN FOR FOOD TRUCK
Timeline
March 2022
Client
Peach's Kitchen
Project Brief
Identity design for Peach's Kitchen, a new food truck that focuses on fresh and local flavors. Clients requested fresh and friendly branding that incorporates a peach for the primary icon.
Tools
Illustrator
Procreate
PROCESS | Inspo + Research
I always start my projects by gathering inspiration. In this case, I specifically wanted to explore logo styles typically used by cafés and small eateries, and of course, different styles of peaches.
PROCESS | Ideation
I like to start working widely then refining details later. I enjoy playing around with color, type, and image to give myself a large variety of directions to choose from. Once I settle on a direction, I explore all of the variations the client might need like an icon or horizontal option.
PROCESS | Ideation
This is one of my favorite parts of the process! I always try logos in a variety of color schemes. Colors can have such subtle nuances, and I want to make sure I'm selecting the ones that best encapsulate the brand's aesthetics.
Final Style Guide
